How to sell it... | Step Two | Step Three | Step Four | Step Five

Step Two:
Present the PageBuilder.com solution bundled with your services. Once you have an idea of what your prospect is looking for in a website, tailor your proposal to fit their needs and make sure it fits into their budget. The real selling point here is the ROI (Return on Investment) and TCO (Total Cost of Ownership) factors. Pitching your client on features is fine, but if you really want to get their attention, show them how to save money and control their budget. Traditional website development is expensive, but even worse is the ongoing maintenance costs associated with the sites.

Website developers are skilled laborers that currently earn a premium for their services. This means that your client, if using traditional website development methods, is paying for each and every change that is made to their site. What if you could teach them to make these changes themselves in less than a minute? Well, with PageBuilder.com, they will have that ability. No more phone calls to programmers. No more waiting on updates to take place. No more unexpected bills that weren't in their budget.


�Give a man a fish; you have fed him for today.  Teach a man to fish; and you have fed him for a lifetime�

Many have heard this quote before and it makes perfect sense. However, we are also in business to make money, so make sure you get paid for teaching the man to fish. There is another quote, possibly better suited to this situation, that is a spin off of the original quote.

�Give a man a fish; you have fed him for today.  Teach a man to fish; and you can sell him fishing equipment.�

 


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How to sell it... | Step Two | Step Three | Step Four | Step Five